Android dominates EU; iOS doing well in the US

posted at 01 July, 2013


According to a report by market reasearch company, Kantar Worldpanel, Android dominates in the top five European countries: the UK, Germany, France, Italy and Spain and accounts for over 70% of the market. However, those countries are not the only ones where the Google platform extended its market share.

Android powers 92.5% of all smartphones in Spain and 76.7% in Germany, while iOS only accounts for 4.2% and 15.0%, respectively. Windows Phone platform is also catching up in Europe, as it grew an average of 2.5 % points in the polled EU countries, while its share in Italy stands at a healthy 9.7%.

Android dominates EU; iOS doing well in the US image 1

Samsung is responsible for Android's success (no surprise here), accounting for nearly half of all smartphones sold in those five countries. Google's mobile OS is also a clear leader in China where it powers over 70% of all smartphones, iOS takes up 23.6%, Windows Phone and Symbian account for 2.9% and 1.3%, respectively, while BlackBerry only has 0.2%.

Apple's iOS is doing well in the US holding 41.9% of the market, which means a 3.5 % point rise over the same period of last quarter. Android has also risen a bit from 51.9% in 2012 to 52.0% in 2013, BlackBerry and Symbian are losing ground, while Windows Phone begins to gain some traction, being up from 3.7% to 4.6% for the period.

An interesting detail would be that Symbian usage in Mexico is pretty strong, being used by 10.3% of the people with smartphones, even if Nokia is dropping support for the OS. It is above iOS which accounts for 9.9%, BlackBerry is second with 11.3%, while Android unsurprisingly dominates the market with 60.3%.

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