Samsung already sent out invitations for a press event on March 14, 7PM at Times Square, New York, where the Korean company is expected to unveil the highly-awaited Galaxy S IV smartphone, although it seems we’ll be witnessing other festivities.

Samsung has spent a lot on advertising in the last few years building the Galaxy brand (it outspent Apple more than ten-to-one last year), and Times Square location won't come cheap either.

Samsung’s plans still remains a mystery, but the slogan "Be Ready 4 The Next Galaxy," clearly suggests it will be mainly about the Galaxy S 4. As you already know, the Samsung Galaxy S4 flagship has already leaked online a number of times with photos, specs, multiple processor variants across regions or browser benchmarking tests.

Now that Samsung has officially confirmed March 14 as the date when we will see this golden boy launch in New York, there isn’t long to wait now until we find out what the exact specs of the Galaxy S4’s are.

Until then, we only know the new Samsung flagship smartphone is expected to sport a 1.8GHz processor, a 13-megapixel camera and a 5-inch 440ppi display with a 1920x1080 pixel Full HD resolution. Stay close, as we’ll be coming with more details when we get it.