Samsung introduced BizBee smartphones (See all news)

Samsung officially launched its new business smartphone brand called BizBee, an aspirational family name for its new range of designer business mobiles. The smartphones under this line will target the busy executive, who requires a business mobile that offers optimum performance, from any location.

The BizBee name is designed to drive awareness of Samsung’s new smart phone range in the business community and ensure consistency in marketing communications. The target market is business people looking for the ultimate solution for their busy, professional lives.

In particular, this target segment requires all-in-one connectivity, email and applications, a QWERTY keyboard and increased business productivity. A typical BizBee consumer is passionate about business, a heavy mobile phone user and frequent traveller.

The Samsung i780 is the first product from the BizBee range to be introduced in Europe, initially in the United Kingdom, Sweden, Spain and Netherlands. The smartphone is specially designed with a larger screen to enable document viewing and amending.

The handset runs on Windows Mobile 6.1 and comes with an optical mouse and stylus, as well as full QWERTY keyboard. The all-in-one functionality of the Samsung i780, which combines email, connectivity and applications, will be particularly appealing to the global business traveller, who is looking to maximize his performance and stay in touch with the office, regardless of location.

The Samsung i780 comes packed up with a 2.5 inch TFT touchscreen display, 256MB ROM and 128MB RAM, 2MP camera, built-in GPS with A-GPS support, Wi-Fi, Bluetooth v2.0 with A2DP and HSDPA at 3.6 Mbps.

The launching campaign, which includes print and outdoor media components, will begin first in 10 European countries as of December 2008.